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See Liverpool From The Tube

£350k national ad campaign launched to attract summer visitors....

Published on August 3rd 2011.


See Liverpool From The Tube

RIGHT now, Liverpool has rarely appeared so confident, so time to show it off to the world. 

The Museum of Liverpool and the René Magritte exhibition at the Tate feature heavily in a new series of London Underground posters promoting the city this glorious summer. 

It is part of a £350,000 marketing campaign launched by The Mersey Partnership in a bid to boost the number of short break visitors to Liverpool. 

Vg Cover SpreadVisitor guideIt also includes a national advertising campaign in media titles, an online campaign, an events guide and visitor publications, plus specific initiatives to attract midweek visitors, says TMP. 

Liverpool’s waterfront and attractions form the backdrop to ads in what TMP calls “key lifestyle publications” including Condé Nast Traveller, The Sunday Times Travel Magazine, The Mail On Sunday’s You Magazine and the London Evening Standard’s ES Magazine. 

Also on the way is the 2011/2012 edition of the 150-page VisitLiverpool guide filled with “stunning imagery” of the city.

Plus an events guide, the latter published by Trinity Mirror, which, of course, owns the Echo. 

And TMP's Visit Liverpool website (traffic up 35pc on the first day of the ads apparently) has had a makeover too, courtesy of Liverpool-based design outfit Rippleffect which is now also owned by... Trinity Mirror.

It's great when everyone "sings from the same hymn sheet" and the paper that speaks up for Merseyside has plenty of sensational imagery on its own website. Highly informative stuff for people all around the world who might be tentatively toying with the notion of visiting Liverpool for the first time, especially after all those tiresome hubcap jokes they've heard. 

Including thrilling interactive maps. Regularly updated. Like this.

 

Shootings Map"It's Happening in Liverpool"

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Stuart RoanAugust 3rd 2011.

It is good to see Liverpool at the moment standing proud and that steps are being taken to show it off.

We were saying the other day at the Macula event that it's a shame all the people who came to the city in 2008, when the city looked like a building site, couldn't have been brought back for this. Maybe now they will.

But the Echo's shooting map does nobody any favours, or their glorification of petty hoodlums. A complete embarrassment and it should be removed at once

Prof ChucklebuttyAugust 3rd 2011.

Excellent that tourists will now have up to date information on the best places to visit, best places to, get fed best places to get a drink and the best places to get shot.

We should make it very clear to visitors that it is highly unlikely they will be shot as soon as they set foot in the city. No, we'll tell you a joke first.

Idiots! But I suppose since this is connected to Trinity Mirror, it must be Hack 'Ack guns.

AnonymousAugust 3rd 2011.

very amusing

Reggie McCough, Poet.August 4th 2011.

Liverpool is a great place for a night out, in fact I even wrote a poem about it. Its called:

Jar Rushalem

And did my feet at closing time
walk home and sing songs quite obscene
and did I hold my lamb kebab
This friggin’ chilli’s hot I scream

And with incontinence divine,
I peed on some poor sleeping tramp
And he woke up and belted me
That’s why my kecks are stained and damp

I’ve lost my phone, it’s bleedin’ cold,
Can’t text a message of desire
I’m stuck in town I can’t get home
The cabs pretend they’re not for hire

‘Cos when they see me pissed they frown
I wave my hand, my kecks fall down
So I am still in Renshaw Street
After a great night on the town…..

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