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PR Puffs: Tea

Non-stories that keep the cups of consumer PR running over

Published on October 19th 2012.

PR Puffs: Tea

The only bags you might spot after reading this press release are the ones under your eyes.  



- Brits drink average of three cups of tea per day

- Yorkshire residents drink just 2.6 cups of tea per day

- Geordies drink 3.8 cups of tea per day 

ITS TEA maybe legendary, not just in the UK but around the world, but Yorkshire consumes less cuppas than anywhere else in Britain, new research has revealed. 

While Yorkshire tea is revered as the best British cuppa available and the county’s ‘char’ is celebrated as far away as America, Australia and Africa, a new study by leading limescale remover, Limelite, reveals that Yorkshire residents are the least convinced by the simple beauty of the humble brew. 

National research carried out into the UK’s tea-drinking habits shows that while their county maybe famed for its tea, less tea is actually consumed in Yorkshire than the UK average. 

The average British adult consumes three cups of tea per day, according to the study of 3,000 people*. 

But in Yorkshire, the average number of cuppas enjoyed each day is just 2.6 – even the Scottish drink more of the quintessentially English drink on a daily basis – 2.8 cups per day. 

Tea, yesterdayTea, yesterdayGeordies and others who reside in the North-East around Newcastle, Sunderland, Middlesbrough and Durham just can’t get enough tea though. They are kings when it comes to tea consumption – necking an average of 3.8 cuppas every day. 

The fact that people living in Yorkshire seem the least keen on a traditional British cuppa may, of course, have something to do with the state of their kettles. 

Kettles in Yorkshire are the most likely to be 10 years old or more and householders living in the region are also the most unlikely to regularly use a limescale treatment to clean their kettle. 

Almost half of all Yorkshire residents (49%) admit they have never cleaned their kettle with a limescale remover or any other cleaning method. 

Compare that to those living in London and the south-east, a notorious hard-water area, where more than a third (34%) of householders clean their kettle at least every two months and where the average age of kettles is less than two years for more than half (52%) of the population. 

“The taste of softer water in the north of the country is reckoned by most to be the best for tea-making,” said LimeLite spokesman Stuart Yates. 

“Lots of northerners who have relocated to the South complain that the water tastes so bad there that they have to buy bottled, even just to make a decent cup of tea. 

“But the age and the state of a kettle can influence the taste of a cup of tea. It is no coincidence that, despite being the home of the British cuppa, Yorkshire residents drink the least tea and have the oldest and least cleaned kettles in the UK.”


- Brits drink an average of three cups of tea per day

- Yorkshire residents drink an average of just 2.6 cups of tea per day

- Scots drink an average of just 2.8 cups of tea per day

- Geordies drink an average of 3.8 cups of tea per day

- Yorkshire kettles are most likely to be 10 years old or more

- 59% Yorkshire residents have never used a limescale treatment on their kettle

- 34% Londoners clean their kettle every two months

- 52% Londoners’ kettles are less than two years old

*National survey of 3,000 people by One Poll 28 April to 1 March 2012.

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