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PR Puffs: Do you tell porkies about your pies?

'Liverpudlians tell 648 lies a year – about food'

Written by . Published on January 6th 2012.


PR Puffs: Do you tell porkies about your pies?

It takes the biscuit, or someone does.

The complete press release below from a London agency. Are we the worst/best liars about food? Who knows? Who cares? By the end of it you will be losing the will to live.

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'Liverpudlians tell 648 lies a year – about food, a study revealed yesterday'

Each week, the average Liverpudlian will tell over 12 fibs every week about the food and drink they have tucked into, including ‘I only had one glass’ and ‘I never touch fast food’.

Forty one per cent polled also denied eating all of the treats in their home, even though they had worked the way through all the sweet goods behind closed doors.

And the lies aren’t all innocent, as 28 per cent even admitted that their food fibs have caused tension or rows with their other half.

The study was commissioned by Timex to launch its Health Tracker watch, which encourages you to enter the calories you consume into a daily food diary while also showing you how many calories you have burned throughout the day.

Dr. Cassandra Maximenko, Chiropractic Physician and Timex Multisport Athlete said: “This study proves we live in a nation of denial where image takes a higher priority than honesty and no one wants to be seen eating food they shouldn’t, or even in larger quantities than is socially acceptable.

 “Studies show that keeping a food diary can double weight loss* but it seems that rather than being honest about the food and drink which passes our lips, many women are lying about it, or completely denying it altogether.

“But while this might save them some embarrassment in front of their partner or friends in the short term, it’s not going to help them reach their health and weight loss goals in the future.

'I didn’t touch any of the biscuits'

“By lying to their loved ones, people are also lying to themselves and could easily see their weight creep up.”

Liverpool residents revealed that ‘It was only a small portion’ is the most common lie, followed by ‘I didn’t touch any of the biscuits’.

‘I only treat myself once in a while’ was third, while ‘I always eat my five a day’ and ‘I was too busy to have lunch’ completed the top five.

Chocolate and crisps were also revealed as the types of food most likely to see people lie to their friends or partner.

But while 59 per cent think the odd fib about their food intake is harmless, 41 per cent admit that the lies mean they are just kidding themselves about the food they are really eating.

Researchers found that 68 per cent try their best to eat well but admit they slip up from time to time.

Despite this, 41 per cent still lie to others, simply to give the impression they are healthier than they really are.

Twenty six per cent also admitted they try to eat healthily when they are in an office environment, and try different diets with their work colleagues.

But as a result, 58 per cent then feel guilty if they have something bad and everyone else continues to eat healthily.

The Timex Health Tracker promises to take the guesswork out of diet and exercise with its walk sensor automatically recording distance, steps taken, calories burned and easily stores calories consumed in a diet diary it also allows the user to create custom fitness goals and track progress to keep motivated.

Timex Health Tracker is available for £59.99 from www.timex.co.uk

 

Top 10 food and drink lies

  1. I didn’t touch any of the biscuits (17%)

  2. It was only a small portion (17%)

  3. I only treat myself once in a while (16%)

  4. I always eat my five a day (13%)

  5. Denying you’ve eaten the last chocolate/packet of crisps (12%)

  6. I was too busy to have lunch (11%)

  7. I only had one glass (11%)

  8. I’ve had a big lunch so I won’t eat much after this (10%)

  9. Red wine is good for you (9%)

  10. I never touch fast food (8%)

 

Top ten food and drinks women are most likely to lie about.

  1. Chocolate

  2. Crisps

  3. Beer

  4. Nuts

  5. Fizzy drinks

  6. Bread

  7. Cheese

  8. Burgers

  9. Cakes

  10. Chips

 

ENDS

 


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Myles FailbetterFebruary 8th 2012.

what about the lies "researchers" tell themselves when taking large sums of money to tell the public what their sponsors want to hear?

EditorialFebruary 8th 2012.

Exactly

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