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City tourism bosses celebrate third place ranking by Rough Guide

'It's not only about the Beatles and football any more'

Published on January 8th 2014.

City tourism bosses celebrate third place ranking by Rough Guide

LIVERPOOL'S tourism mandarins have been getting the trebles in after receiving a late Christmas present from the Rough Guide. 

This week the city made news when the travel publisher ranked it third in a top 10 list of world destinations to visit in 2014.

It was beaten by Rio de Janeiro and Sarajevo and was the only city in England to make the list. No London, no Manchester, but there's always next time. 

Chris Brown, head of Marketing Liverpool which sells the city - and what it frequently terms the “offer” - to the world said it's just the latest accolade of this sort for Liverpool. He said the listing indicated that the city has got more than the Beatles and football going for it - or what is known in the tourism manual as the “satisfaction rate”. 

“There are multiple reasons to visit the city at any time, but 2014 will be a special year for anyone making the trip to the city,” he said. 

Rough Guides publishes an annual list of cities and countries to visit each year. Liverpool also beat Umeå in Sweden, a European Capital of Culture in 2014. 

Rough Guide Liverpool listingRough Guide Liverpool listing

The listing, which highlights both the old and new of the city, reads: ‘What began with the gradual redevelopment of the Albert Dock area has evolved into a full-blown cultural renaissance. Liverpool, once named the world’s pop music capital, has rediscovered its mojo. And guess what? It’s setting trends again."


It goes on: “Visit in 2014 to experience the Liverpool Biennial, a ten-week-long contemporary arts festival over the summer that sees the city filled with works from around the world.

It also recommends that visitors "keep an eye out for new creative quarters like the Baltic Triangle, where bars and fashion studios are springing up" in what it describes as "old, brick-built warehouses" near the Mersey. 

Brown went on: “Liverpool is increasingly receiving this kind of recognition, which proves our growing reputation on an international scale. Where once the main draws were The Beatles or football, now there are a multiple reasons for people to come here and the visitor economy has been reaping the rewards. 


 “The Rough Guides write-up rightly identifies Albert Dock, Liverpool Biennial and the Baltic Triangle as key reasons to visit the city. 

“This is without even mentioning the return of the giants, the Mondrian and Warhol exhibitions at Tate Liverpool, International Festival for Business or the Open Championship.” 

When you look at the variety and depth of Liverpool’s offer, you can truly appreciate why we are cited as one of the best cities in the world to visit this year.”

'Satisfaction rate'

Sue Grindrod, chairperson of the Liverpool Waterfront Business Partnership CIC, added: “The inclusion of Albert Dock in the listing was richly deserved and very fitting, after we celebrated 25 years since its redevelopment. 

She also said: “This is without mentioning the outstanding architecture, variety of leisure options and draw of the Three Graces. Feedback from visitors shows that Liverpool boasts an exceptionally high satisfaction rate, and many return to the city again. 

Full list of Rough Guides’ top 10 cities for 2014 here.

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50 comments so far, continue the conversation, write a comment.

Liverpool LouJanuary 8th 2014.

It is little wonder that nobody puts their name to such articles. How gullible do these people think the masses are, condensed it translates as "cheap". There is currently another article, albeit by a PR company, informing everyone that playing a musical instrument enhances their sex life. What a nonsense, no wonder such articles receive the ridicule they do. "Baltic Triangle" indeed , it's laughable, come back in another ten years.

2 Responses: Reply To This...
Angie the edJanuary 9th 2014.

Hi Lou, one's tongue is firmly in one's cheek when press releases from PR companies land, which is why we sometimes consign the more fanciful ones to our PR Puffs section to ensure the reader is in no doubt that they are manufactured stories masquerading as news. However this one escaped PR Puffs because The Rough Guide have indeed placed Liverpool third in its list and a reaction from the tourist board is fair enough. We try to never take spin at face value and took care to present this from a neutral standpoint, which tempered any personal views we might have about the Baltic Triangle or otherwise. Nevertheless, we continue to take exception to marketing jingo such as the terms "offer" and "satisfaction rate". The word "iconic" also appeared in the original communique but as this continues to be the number one banned word on Liverpool Confidential you were spared this profanity.

LouJanuary 9th 2014.

Thanks for taking the trouble to respond, neutral standpoint...."No London, No Manchester, but there's always next time" How inflammatory is that, providing the ammunition. If I was a Manc I'd be laughing my head off, it should of read "Dog Rough Guide " or in the case of Glasgow "Rough as a Bears Arse Guide"

Lord StreetJanuary 8th 2014.

It's not really as if it ever lost its "mojo", just that the gutter press, the Conservative Party, desperate comedians and the idiots in charge preferred to concentrate on and exaggerate negative stories about the place; that includes the Beatles and football. Especially the 'Echo'. Now that the fickle national press has reversed its opinion, how long must we wait for the Echo, the 'paper' that claims to "speak up for Merseyside" to start doing a proper job of it?

10 Responses: Reply To This...
Liverpool LouJanuary 8th 2014.

"Mandarins" are celebrating coming third to a slum infested South American city, and Sarajevo that was besieged and bombed not so long back. No wonder it's called the "Rough Guide". You're right M'lud, all that has changed is the perception of certain newspapers. PR people have been working overtime. "Baltic Bloody Triangle", you're having a laugh.

Liverpool LouJanuary 8th 2014.

And if I ever meet the prat who coined the phrase "Ropewalks". Woe betide him!

AnonymousJanuary 8th 2014.

Agreed, go a mile in any direction from the city centre and you're back in the shit.

Liverpool LouJanuary 8th 2014.

Succinctly put Anon.

Lord StreetJanuary 9th 2014.

If you look for slums and deprivation you will find them anywhere. Rio de Janiero has always been a glamorous destination despite its favelas. Sarajevo was a model city of cosmopolitan tolerance before the war-torn break-up of Yugoslavia, something that made its devastation all the more depressing. It now appears to at least be regaining its old reputation, perhaps by not selling its damaged bits to Peel Holdings or they’d still be wastelands. The Rough Guide is about ranking tourist destinations by their attractions, not about indices of deprivation. The island of Manhattan is probably one of the richest places on earth, but it doesn’t have a single public toilet. Liverpool is not a perfect wonderland but it’s better than most places, which is why we put up with all the silliness and stupidity. And I agree with you about “Ropewalks”.

LouJanuary 9th 2014.

Everything you say is perfectly correct, however you fail to grasp the nettle. The area referred to as the Baltic Triangle, is not a triangle no more than it is a tourist destination. I speak as one who was schooled in Norfolk St, Worked in Bridgewater St, lived in Pitt St, travelled not only this country but throughout the world, other than a few bars the area hasn't changed that dramatically in the last sixty or so years, not to warrant invoking tourists to visit as though it were an attraction. Ok it could well be in the decade to come, but until it is, lets wait and see.

Lord StreetJanuary 9th 2014.

What on earth is this so-called "Baltic Triangle"? I assumed it was the Baltic Fleet pub or an arts centre in Gateshead. Is another planners' fantasy like "Rope Walks"

Lord StreetJanuary 9th 2014.

Sorry that ought to have read 'is it another planners' fantasy like "Rope Walks"?' I thought the area around there was called 'The Independents'?

LouJanuary 9th 2014.


Lord StreetJanuary 9th 2014.

With the late, lamented Contemporary Urban Centre and the delightful Jamaica Room! When that lot closed down I assumed the whole area was back on the skids.

john ShawJanuary 8th 2014.

Today I have been surprised by two pieces of journalism, the first was an interview in The Metro with Frank Sinatra Jnr. A question and answer scenario....excellent....well worth a butcher's......worthy of syndicating. The second was the article above......I can still hear the laughter from Albert square, and the guffaws from the Capital. This article is worthy of binning, let me be the first to suggest editorial intervention.

1 Response: Reply To This...
TekkieJanuary 9th 2014.

OK Lou. Sorry John!

Martha FitzsimmonsJanuary 8th 2014.

It's no longer football and the beatles...that's all it's ever been and most likely will ever be.

7 Responses: Reply To This...
john ShawJanuary 8th 2014.

Plus some notables, mostly entertainers, sportsmen, politicians, not forgetting the decent ordinary folk who fought wars, worked till they literally dropped, it's only us Liverpool people who know how good this city is, we wouldn't want too many knowing about it.......It may spoil it for all of us, who have always known it.

AnonymousJanuary 9th 2014.

And you're forgetting naming the airport after our most famous Smackhead

john ShawJanuary 9th 2014.

I still call it Speke.

V. I. Lenin AirportJanuary 9th 2014.


V. I. Lenin AirportJanuary 9th 2014.

The City Council wouldn't even acknowledge the existence of The Beatles until about 1982, then they went embarrassingly too far the other way. The same with football. The new breed of desperately dignity-phobic politicians and self-appointed spokesmen for the city gave Liverpool an image of knuckle-dragging lumpenness. There was even talk of re-naming Bold Street ‘Shankley Parade’ and turning St. George’s Hall into a ‘museum of football’. Thankfully this tide in the pride in ignorance is on the ebb. About time too.

Martha FitzsimmonsJanuary 9th 2014.

Now now you've got to be fair to the council, one of the great things about being from Liverpool is having the heritage of the greatest band the county ever produced just down the road and they have done precious little to celebrate the legacy of The Smiths!

Lord StreetJanuary 9th 2014.

Surely you mean 'Freddie and the Dreamers'?

Amos NonymousJanuary 9th 2014.

Chris Brown head of marketing Liverpool which sells the city, I don't know about selling the city, but he seriously wants flogging. The Biennial has been ongoing for years, so has the Albert Dock, to toss a few bars, a KFC and a McDonalds on an industrial estate into the mix, defies belief. Certainly people will visit Rio, they're hosting The World Cup, the coffee shops and the book shops in bullet riddled Sarajevo are probably worth a visit, but tourists wandering around Jamaica Street is a PR exercise too far. I can't wait for Tripadvisor's take on it.

3 Responses: Reply To This...
Dicky SamJanuary 9th 2014.

Tourists will go where they will. Both Manchester and Leeds have turned some of their former industrial areas into fashionable places to spend money on overpriced coffees and cocktails since Liverpool led the way with the Albert Dock. It could happen in Jamaica Street, it just depends on what attractions there are to lure people in.

AnonymousJanuary 9th 2014.

The Mancs can't get enough of places like Camp & Furnace because there is absolutely nothing like it over there. They come and look at it in wonder.

LouJanuary 9th 2014.

Two scousers were in Greece visiting The Parthenon, one said to the other, "what do you reckon on it Joe", and Joe replied "It will be alright when it's finished", ......."The same as the Baltic Whatsit".

Sir Thomas StreetJanuary 9th 2014.

The Echo doesn't 'stand up for Merseyside' at all; it just promotes a bizarre 'plastic Scousism' with scallydom and crime at its centre as if it is something to be proud of.

4 Responses: Reply To This...
AnonymousJanuary 11th 2014.

Agreed. The sooner The Echo and Radio Miseryside go the way of the Daily Post the better. Maybe they'll both die off with the current generation of pensioners.

Methus U LahJanuary 11th 2014.

I'm still standing pal, one things for sure, we'll all outlive smackheads like you.

AnonymousJanuary 11th 2014.

I'm not a smackhead, I don't even like Pink Floyd!

Martha FitzsimmonsJanuary 11th 2014.

Lou Reed outlived Thatcher if that's not a ringing endorsement for becoming a smackhead I don't know what is.

Martha FitzsimmonsJanuary 11th 2014.

What observation skills you have methus!

9 Responses: Reply To This...
Methus U LahJanuary 11th 2014.

You're up early, I thought you said you were on nights. Your mate JB, must be on holiday as well.

John BradleyJanuary 11th 2014.

Why has someone mentioned trains?

Meths Us LahJanuary 11th 2014.

Pardon me sir was that the Chatanooga Chu Chu.

Martha FitzsimmonsJanuary 11th 2014.

When you finish work Meth you come home, you'd think someone you can spot a smackhead through text alone would know that! The only train around here is the logic train you might notice it repeatedly running JB over...

John BradleyJanuary 11th 2014.

The only JB geting run over repeatedly is you.

Martha FitzsimmonsJanuary 11th 2014.

Ooh get her!

AngonamoJanuary 11th 2014.

Now, now girls, no scratching.

Martha FitzsimmonsJanuary 11th 2014.

He started it!

AnonymousJanuary 12th 2014.

Oh, What an atmosphere!

AngonamoJanuary 11th 2014.

I'm having no more of it, if you don't behave.....It's the naughty step for both of you........Now be telt.

Ex-CuratorJanuary 14th 2014.

It remains to be seen whether the next round of cuts completes the job the Luftwaffe started in 1941. But it's good of the Rough Guide to Accentuate the Positive. And voters in Wirral West will be able to register their appreciation at the next election by voting for Ms Greenwood, co-editor of the Rough Guide to Ireland...

2 Responses: Reply To This...
EX- Labour VoterJanuary 14th 2014.

I'm struggling with this post, the first sentence I understand. I'm surprised by the use of a conjunction for the second, and the correlation between the first sentence and the rest of the post has me baffled......is that you again Hurley.

Amos NonymousJanuary 14th 2014.

Me too, one minute we're dodging bombs in Everton, sorry wrong tri-angle, the next we're eliminating the negative, then we're over the water with some rough looking Irish bird........Who's Hurley?.......When he kicks the bucket, will he be the late Hurley? ..... Quick here's Matron

Big JoeJanuary 15th 2014.

Who's Hurley, good question. he's not the sharpest knife in the box.....but neither are the rest of them.....he can't write letters to the Echo like that Harry Krishna bloke....I'll have to find where he is before I bend his ear.

Jean HillJanuary 22nd 2014.

Any positive publicity ios good after all the shit we've had thrown at us over the years. But how can they fail to mention the RLPO under the brilliant Vasily Petrenko?

1 Response: Reply To This...
Big JoeJanuary 22nd 2014.

Quite possibly because the Phil will be shut for five months from May, but then there's always the park, not to mention The George's Hall........It shouldn't cost you much......Anyway you'll have that few bob from HRH.

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