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And now for a new Beatles track - sort of

Merseyrail unveils first ever Fab Four train

Written by . Published on October 10th 2011.

And now for a new Beatles track - sort of

MERSEYRAIL was given a “ticket to ride” today when it’s first ever advertising train took to the rails.

The decorated train, promoting The Beatles Story, will travel the network aiming to encourage passengers to head to the tourist attraction owned by Merseytravel.

If the ad-train is a success we can expect to see more advertising the U-Boat Story at Birkenhead and the attractions at Seacombe.

They even hired a Beatles tribute band, Made in Liverpool, to entertain the invited passengers on the inaugural journey. They might have sung The Long and Winding Rail, but instead picked favs such as Love Me Do.

Merseytravel’s Director General Neil Scales pressed the start button at James Street Station prior to the colourful train hitting the iron road.

Scales even hinted we could see trains given names, maybe the Sir Paul McCartney, or the Ringo Starr and of course the George Harrison and John Lennon.

Having the trains covered in vinyl advertising works out cheaper than actually having them painted, added Scales.

We’ve had all-over advertising on buses for years, so why not trains?

“I’m amazing this hasn’t caught on until now,” said one Merseytravel person at the launch.

The reality is in the week John Lennon would have turned 71 and Sir Paul tied the knot for the third time, the Beatles remain a key player in Liverpool’s tourism pitch.

Problem is so many people across Merseyside hate the constant Beatles fall-back position and dismiss them as a bookmark in Liverpool’s history. Despite this, The Beatles Story (at the Albert Dock and Pier Head) along with the U-Boat Story at Woodside and Spaceport at Seacombe earn £34m for Merseyside’s tourism industry every year, giving work to 742 people.

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12 comments so far, continue the conversation, write a comment.

Train in vainOctober 10th 2011.

Head in hands. Can't even get on a bloody train now without the Beatles being rammed into my face. I love the Beatles, but can't they play a different tune in this city just for once?

Lugs Need PlugsOctober 11th 2011.

At least they aren't ramming the same old, tired, tedious old clichés into your unfortunate ears, like they do on the ferries…

1 Response: Reply To This...
GeorgemciverOctober 13th 2011.

Must be HELL to live ON-The- Wirral
Noisy ferries..hard to get to Airport..but thats a peninsula for you.

AnonymousOctober 12th 2011.

The Beatles might be featured in light blue vinyl, but The Doors are more prominent in yellow.

1 Response: Reply To This...
GeorgemciverOctober 13th 2011.

Too many mancs on here..just like the Echo. Having said that..so Larry is still around then..mmmmm thought I heard him on Radio City Talk too...suddenly becoming popular...must be all the exposure on the Oldham Echo.

MichaelOctober 13th 2011.

Dont think Jim Morrison would look good in yellow.

2 Responses: Reply To This...
GeorgemciverOctober 13th 2011.

Morrison ??????????????????????????

MichaelOctober 18th 2011.

yes, morrison, jim morrison of the doors, popular music combo from the sixties.

Lugs Need PlugsOctober 13th 2011.

He's brown bread. He wouldn't look good in anything.

1 Response: Reply To This...
GeorgemciverOctober 13th 2011.

He didnt sound good in anything either....

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