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SHOPPED: Cricket

It's the epicentre of the WAG explosion...

Published on December 2nd 2010.

SHOPPED: Cricket

Where is it?
9 Cavern Walks
Mathew St
L2 6RE

Opening times:
Monday - Saturday: 9.30am – 5.30pm
Sunday: 12pm - 4pm

Cricket is the brainchild of Justine Mills and Gerry Mannix, who both left jobs in retail to start up their own designer menswear boutique. However, as Cricket’s popularity grew, they saw the opportunity to expand their business and started to include high-end designer collections for women as well.

Now a Liverpool institution, Cricket has been the highest profile place for designer fashion for almost 20 years and while it has many imitators, nowhere else in the North West comes quite as close.

What does it sell?
This boutique is a WAG mecca. The racks are bursting with stunning pieces, with every designer from Isabel Marant to Alexander Wang, Lanvin to Stella McCartney. Floor to ceiling shelves of Louboutin footwear frequently goes for £1,300, ditto your Chloe clutches.

The clothes range from t-shirts and cardigans to glamourous red carpet dresses. Handbags line the walls and there are countless accessories to finish off every outfit. It’s impossible to walk past the floor-to-ceiling shelves of Louboutin without lusting after every single pair.

Justine makes it clear that at Cricket they aim to create a diverse shopping experience, with a mixture of basics and far more daring and visionary catwalk pieces. She describes herself as “not a safe buyer”, preferring to purchase a large collection of clothes from each designer instead of just one or two - a move which not only showcases more of the label, but allows Cricket to show support for their designers of choice.

Who shops there?Cricket is of course famous for being the number one shopping destination for celebrities and WAGS. But that doesn’t mean it’s off-limits for the less spray tanned mortal. The schoolgirl sport of WAG-Watching was invented outside the shop and the long lenses of the paparazzi is never far away in Mathew St. Coleen McLoughlin reportedly spends £20,000 in there, no eyebrow is raised. It’s not the shop of choice for a penniless student, but the statement pieces are definitely worth saving up for, if that's your £1,000 bag.

So how did Cricket manage to attract such a large celebrity fan base? Justine is reassuringly tactful when discussing her more well-known clients – something she believes is the main reason behind Cricket’s popularity.

“Our clients trust us,” she explains. Cricket sells clothes, not celebrity gossip.

Why shop there?
Because you can.

With no major plans to expand or re-invent Cricket, Justine believes that its future lies in maintaining the remarkable national reputation they have worked hard to gain.

She said: “It’s important to always aim to better yourself as in a world as fickle as fashion it is hard to sustain longevity. You’re only as good as your last season.”

It don't mean a thing if it ain't got that bling.

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