Mixed-race face 2010

A modelling competition – the first of its kind in the UK – to find the mixed-race face of 2010, is being organised by Manchester-based social enterprise Mix-d in collaboration with Boss model management, Harvey Nichols and Vidal Sassoon.

“Over the last couple of years we have worked to remove the awkward silence around this subject and the event is an extension of the work we do. We’re excited to provide a new platform for mixed-race people to be present in the fashion industry.”

The fundraising event, due to be held on 30 October at The Monastery, Manchester, will include a catwalk competition where two winners – one male and one female – could each win a 12 month modelling contract with Boss Model agency.

The UK-wide search is now open for entries. Twenty finalists will be chosen from around the country and given the chance to strut their stuff in a runway show in clothes provided by Harvey Nichols. The event will be hosted by actress and TV presenter Angela Griffin and Waterloo Road actor Tachia Newall.

Money raised from the contest will be used to help fund the ‘Mix-d Education Pack’ aimed at increasing understanding of current mixed-race issues.

Mix-d is a social enterprise which explores contemporary mixed-race identity. A census showed that more than 50 per cent of mixed-race people are under 16 and are projected to become Britain’s largest ethnic group by 2010. Through ongoing research, the enterprise reveals that mixed-race is still surrounded by uncertain terminology and historical prejudices, despite being this country’s fastest emerging racial grouping.

Bradley Lincoln, founder of Mix-d, said: “Over the last couple of years we have worked to remove the awkward silence around this subject and the event is an extension of the work we do. We’re excited to provide a new platform for mixed-race people to be present in the fashion industry.”

Lauren Mellor, senior model booker for Boss Model Management, said: “We’re thrilled to partner with Mix-d on this ground-breaking event and are looking forward to seeing the diverse talent that the show is sure to attract.”

To enter or purchase tickets to the event log onto www.mix-d.org Model scouts will also be at Harvey Nichols Manchester on Saturday 11 September for an open scouting day.