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Merseyside and Manchester get Good Housekeeping

Good Housekeeping magazine opens a Northern edition

Published on November 9th 2010.


Merseyside and Manchester get Good Housekeeping

Good Housekeeping, the British magazine which offers recipes, home know-how, and health advice, knows the power of the North.

This week will see the publication of Good Housekeeping's first regional edition in Britain, with a 16-page section targeted at the North West counties of Lancashire, Cheshire and north Wales.

The Guardian reports that 70,000 copies of the December issue will include the section, which will feature ‘real-life stories from successful north-western female businesswomen’ plus a column by Liverpool journalist Susan Lee.

Liz Kershaw, the magazine's publishing director said: "The UK has a strong regional culture that should be catered for". Whilst Lindsay Nicholson, the magazine's editorial director, said the North West was chosen because "it has such a strong identity and is so rich with culture."

The outcome of the North West edition may result in more regional editions for the publication.

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Al BionmarketNovember 1st 2010.

Ee! 'Appen it's about time we had a style guide to keeping t'coal in t'bath!

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