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Matalan’s Aintree style scouting

Do you have the Ladies Day look? You could win £5,000...

Published on February 18th 2011.

Matalan’s Aintree style scouting

MATALAN is looking for the most stylish racegoers to strut their stuff at this year’s John Smith’s Grand National, Ladies Day on Friday 8 April.

Thousands of pounds worth of prizes are on offer to the winners who manage to wow the judges with their interpretation of Ladies Day style. The style contest is open to anyone – male or female - attending Ladies Day.

Entry is free and entrants can register in advance at www.aintree.co.uk, for the chance to take to the catwalk in the Matalan Style Enclosure.

Aintree Racecourse Marketing Manager Emma Owen said: “The great thing about the Matalan Style Contest is that it’s about style rather than fashion. The Style Contest is often as popular as the racing for spectators and we’re always amazed by the effort that goes into the outfits on Ladies Day.

“Tickets have been on sale since August 2010, so many racegoers who already have their tickets may now be starting to hunt for their raceday outfits. The winner’s outfit might be something they’ve owned for years – it’s the way they wear it that matters.”

Sophie Fairclough and Coleen Rooney

Last year’s Style Contest winner was Sophie Fairclough from Formby, who had this advice for anyone hoping to win the title: “Wear something that suits your body shape. It’s a good idea to wear something that’s not too revealing – remember that raceday fashion is different to what you would wear on a night out. Also, don’t accessorize too much – let the dress speak for itself.”

The prizes for the winner are: £5,000 cash; an Almond Resorts Caribbean holiday for two; a part in a Matalan photo shoot; a £500 shopping spree in Matalan; a £500 Totepool bet; plus £500 worth of Benefit treats.

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