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Divaderme Lash Extender

Lynda Moyo is bemused by this bona fide bottle of lash filling fibres

Written by . Published on September 28th 2010.


Divaderme Lash Extender

The beauty industry has always told us what we want to hear. From stretch marks, spider veins and crow’s feet to thinning hair, thin lips and thinner waists – there are rows upon rows of cosmetics to banish, reduce, plump, thicken and slim your every whim and woe. Few live up to any claims but we continue to buy into lies because we’re told ‘We’re worth it’.

You can keep applying until you’ve achieved the desired fullness, and believe me, the more you add the thicker they will become. After just a couple of coats mine had begun to resemble a black cat’s tail yet they still felt reasonably weightless.

Eyelashes are the perfect example of this ongoing facade. Unlike the confident claims, most mascaras will only go so far as to make your lashes look a bit blacker and slightly bolder. Your lashes won’t fan out up to your eyebrows, nor will they magically multiply, as many adverts lead us to believe.

I should know. For the last decade I’ve been a sucker for a sales pitch when it comes to eyelash enhancements. The only thing that has, up until now, really made a dramatic difference is false lashes. Aside from being more pricey, we all know that they’re not a feasible everyday solution.

A new brand by the name of Divaderme Lash Extender appeared on the Body Confidential desk this week. Looking just like any other tube of mascara, it seemed to talk the talk too.

‘Take your lashes to a whole new level with Divaderme Lash Extender’ read the bumph. ‘It has a unique professional triple action formula that instantly and dramatically lengthens, adds volume and strengthens the lashes. Fortified with vitamin E, this natural treatment delivers longer, fuller lashes in seconds.’

I was ready to dunk and be disappointed in seconds. Upon opening the bottle, I was intrigued to find, not a tube of gloopy black liquid, but what alarmingly appeared to be downy hair, bottled. I read on. These ‘hairs’ are in fact tiny fibres designed to cling to your mascara to give the look of false lashes. Sounds odd but in actual fact, it makes a lot of sense when you think about it. We use mascara in coats to build thickness and length. We use false lashes to multiply the number of lashes. Divaderme aims to do both.

You begin by applying one coat of your own mascara. It’s important to make sure you use one that’s not teetering on the edge of its sell by date. It needs to be fresh and wet, not old and crusty. Then you carefully open the Divaderme (so much as a slight cough could blow the tiny fibres away) and tap the excess off onto a tissue. You then apply the fibres from root to tip using a rolling motion with your eyes looking down.

At first, your eyelashes will look as though they’ve got black furry mould growing on them. Use the brush to get rid of any excess, particularly under the eye or on the lid. You can keep applying until you’ve achieved the desired fullness, and believe me, the more you add, the thicker they will become. After just a couple of coats mine had begun to resemble a black cat’s tail yet they still felt reasonably weightless.

To finish off, I added another coat of mascara as this helps to seal the fibres in place. This step is important because, as you can imagine, the fibres need fixing down to avoid you looking like you’ve emptied old razor clippings onto your cheeks. I followed the instructions and didn’t have any problems that couldn’t be brushed away easily, but I can imagine that if you get over excited and decide to improvise, the results could be a lot less pleasing.

Another cause for concern with this product is the fact that you’re putting small foreign bodies onto your eyes. They’re not made of anything harmful however, so it’s not too dissimilar to putting mascara on your eyes. Like any eye make-up it’s important to keep the tube sealed when not in use and replace at least every three months. It’s probably best to do a test patch if your eyes are sensitive, but the fibres are so tiny it’s unlikely they’ll be any more irritable than mascara itself.

After a full day of wearing my new fibrous friends, they were still firmly in place when it was time to take my make-up off before bed. They come off with any make-up remover and unlike lots of coats of mascara, I didn’t find myself picking it off at intervals.

Back to the subject of beauty lies – this is one of the most honest products I’ve come across in a while. Added to that, it’s also reasonably priced at £24. You’ll actually save yourself a fortune as there will be no need to buy the latest mascara gimmicks. A tube of a cheaper brand of mascara will do the job with Divaderme Lash Extender. I’m batting all the way to the bank.

Call 0115 966 3796 or visit idealbeautyproducts for nationwide stockist information and mail order.

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