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Levi Roots shows his Dragon in Sefton Park

Food and drink high flyers to be judged by Reggae sauce man

Published on August 1st 2013.

Levi Roots shows his Dragon in Sefton Park

DRAGON'S Den star and Reggae Reggae Sauce founder Levi Roots is helping to launch a search for Merseyside’s sparkiest young food and drink entrepreneur.

As part of a new initiative,  the Liverpool Food and Drink Festival is inviting 18-24-year-olds to take part in a Dragons’ Den style pitch.

There's no dosh in it, however the winner will get a free stand at this year’s launch event in Sefton Park on September 7-8.  The prize also includes "specialist business development advice" from Merseyside Special Investment Fund.

The judging panel will include Denise Harris, organiser of Liverpool Food & Drink Festival, Paul Humphrey, a specialist on start-ups from MSIF, and Paul Askew of The London Carriage Works.

Levi said: “I’m sure there are plenty of budding young entrepreneurs out there, who would really benefit from this opportunity. This could be the first step on the ladder to business success.” 

Anyone who would like to put their business idea forward should submit a business idea with a 2-page business plan and 12 month profit and loss cash flow forecast to info@skevents.co.uk. The deadline for submissions is 12 noon Tuesday 13th August, and entrants will need to be available to pitch ‘Dragons’ Den’ style to the panel on Monday 19th August, and to participate at the festival on the 7th and 8th September. 

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PeterAugust 1st 2013.

levi roots stole the sauce from tony bailey and went on the dragons den show to tell lies that it belonged to his dead grandmother

1 Response: Reply To This...
AnonymousAugust 2nd 2013.

No he didnt you ass

AnonymousAugust 4th 2013.

I think you will find that the court case decision was that Mr Root did not steal the recipe and it was that the complainants were trying to cash in on his success even though their initial financial investment never materialised. The judge did however disapprove of the false claims that this was a secret recipe of Granny Root and it was admitted that this was all made up for marketing. Personally I couldn't see why Mr Root was chastised as lying. If he said on Dragons Den that it was just a standard Jerk Sauce Recipe he knocked up one day in his kitchen that would hardly be a selling point. I think he simply and cleverly used the same creativity as other manufacturers when it comes to flogging the stuff. I mean those cigars they used to advertise were not really rolled on the bronzed thigh of a Cuban beauty. Nor do the Kerry Gold Cows engage in set dancing. I congratulate Mr Root for doing so well. Good luck to him. I tried the sauce and thought it was horrible so I chucked it in the bin. So I think it is a remarkable achievement.

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