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World Heritage Status gets badged

City firms urged to go loud and proud as 'much tougher' visit from UNESCO looms

Written by . Published on August 15th 2011.


World Heritage Status gets badged

IN what seems like a "hands off our World Heritage Site" move,  Liverpool City Council has urged businesses and organisations to fly the flag for our architectural Oscar by introducing a “badge of pride”.

Later this year, probably October, a team representing Unesco, who dish out the rare WHS awards, will be heading to Liverpool to decide if the city should be placed on an "at risk" register.

'Last time they came and were
content with what Liverpool was
doing to development and protecting
the WHS. This time it is more serious'

 

That could pave the way for World Heritage status being removed altogether from Liverpool, a step only taken once or twice previously.

The WHS jury will be examining the potential threat to the site posed by Peel’s ambitious plans to create a Manhattan-on-Mersey skyline along the banks of the river.

Peel’s plans currently show a long line of high and mid rise buildings eventually merging with the historic water front and the Three Graces.

Liverpool WatersLiverpool WatersLast time the UNESCO team visited Liverpool it looked at any potential threat posed to WHS by the developments at Mann Island, including the new Museum of Liverpool. The developments were given the thumbs-up.

One Liverpool source close to the WHS debate said this year’s visit will be much tougher for the city.

“Last time they came and were content with what Liverpool was doing to development and protecting the WHS. This time it is more serious,” they told Liverpool Confidential.

Peel has already amended its plans but says it can’t do any more. It poses a question: what is more important to Liverpool – dynamic (and job creating) developments and regeneration, or the continuing honour of being inscribed on one of the world’s most precious lists? That list includes things such as the Great Wall of China, the Pyramids, the Taj Mahal as well as historic cities around the world.

Now the city council has announced it is introducing a badge of pride to businesses to show their support for Liverpool’s World Heritage status.  



The council wants to encourage
businesses to adopt specific World Heritage Site branding to let everyone know they’re located in a World Heritage city.  

Each of the six historic areas, which form Liverpool’s World Heritage Site, will have new, specially designed signs to let residents and visitors know that the Pier Head, Albert Dock, Stanley Dock, Castle Street, William Brown Street and Lower Duke Street areas are historically significant.

 The badges of pride consist of emblems using the expression “Proud to be part of Liverpool World Heritage City”. 

(Click here to add text)
There are also plans in place to produce a window sticker which all businesses can display.

Liverpool City Council’s cabinet member for culture and tourism, Councillor Wendy Simon, said: “There has been a great deal of speculation relating to Liverpool’s future as a World Heritage City, but this launch reaffirms our commitment to our title. 

“This branding has been a long time in the making and I’m delighted we’ve developed such striking illustrations which will help us spread the word far and wide that we are proud to be home to a World Heritage Site and want to do as much as we can to promote these areas to residents and visitors. 

 “We’re encouraging business across the city to wear the badge of pride and showcase how important our cultural heritage is.”

The council’s cabinet member for regeneration, Cllr Malcolm Kennedy said: “It’s a very careful balance to conserve our historical roots and at the same time encourage the city to grow and expand.  However, we believe it’s possible to strike that balance between conservation and regeneration, retaining the value of the World Heritage Site and at the same time meeting the needs of a thriving, modern city.”

Already six organisations have come on board to support the new branding scheme – National Museums Liverpool, Liverpool ONE, Merseytravel, Bibby Line Group, Liverpool Vision and The Albert Dock Tenants Association. 

You can see the toolkit and guidelines here.

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8 comments so far, continue the conversation, write a comment.

AnonymousAugust 15th 2011.

Liverpool has earned its WHS status on its glorious buildings of the past, not on the glorified bike sheds (including Liverpool One) that have gone up in the 20th century.
We got WHS by the skin of our teeth (do we really, I mean really deserve it???) and we should cherish it.
In the 1800s and 1900s Liverpool was bursting with entrepreneurs and people with a great vision, and as a result we saw some fantastic architecture, the finest you would see anywhere in the world.
Hitler did his worst in the 1940s, but our latter-day politicians were even more destructive. This week we are unveiling the gates to the Sailors' Home. But why was the majestic Sailors' Home pulled down, why were other architectural gems bulldozed. Simply because in the 20th and 21st centuries this city has been sadly lacking in people with vision, enterprise and the ability to think big.
It'll take more than a few stickers and badges to convince Unesco that we haven't blown it in Liverpool.

AnonymousAugust 16th 2011.

Quite right. Is it outright graft and corruption that has led us to this sorry state of affairs? Or simply lack of vision or plain nous or a misguided faith in 'the market'? Or lousy taste? Whatever it is, the place looks shabby, cheap, tawdry; more WHSmith than WHStatus. Feral behaviour by bankers and developers and trans-nationals invites feral behaviour by those outside the plate glass. Read those great Liverpool novels Gumshoe, The Rescue Man and The Muddy Pool for the agony, the ecstasy and the exasperation.
Yours from Page Moss (so a different anonymous to the lady or gent above)

Martin ShuttAugust 16th 2011.

WHS status should be removed purely based on the fact that our leaders allowed not one, but two carbuncles to be situated next to our three graces.

Absinthe & TurksAugust 16th 2011.

Three if you count the black flats.

Rusty SpikeAugust 16th 2011.

In fact there are five. We seem to overlooking the monstrosities that are the new Museum of Liverpool - no matter the worthy and quite wonderful exhibitions - and the Merseytravel 'ticket office' that houses a Beatles museum upstairs, and which has already been extensively battered by opprobrium. Do you think that perhaps when all the commissioned architects wandered down to the Pierhead to have a gander at the site, they all thought: "Bloody hell, what are all these old fashioned rubbishy buildings doing cluttering up a lovely open space? What's needed here are giant 'modern sheds', with fancy reflective glass and tiles, oh and black would be a good colour - and as cheap as possible." Then in a flurry of creative insight all the council bods rang out the bells in celebration. If the World Heritage folk have any sense of decency and respect for our rich architectural heritage they'll condemn this sorry state of affairs and transfer WH status to Widnes.

AnonymousAugust 16th 2011.

If you switched the WHS status down the road the initials would stand for Widnes's Horrible Smells. Remember that famous line from Nigh Collar when the street girl (Margi Clarke) was telling the driver how a punter said he wanted to kis her where it smells, and she replied, Well if you think I'm going to Widnes this time of night you can eff off..... says it all really. Though to be honest Widnes is a lovely town with lovely people with a lovely Lancashire accent.

ReydelmalAugust 18th 2011.

Our postcard view has been obscured by those black monstrosities. Someone needs to be made accountable.

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